Employed with : NERIST
Employed with Centre for Management Studies, North Eastern Regional Institute of Science and Technology, (NERIST) Arunachal Pradesh from Jan 2016- June 2017 and July 2023- June 2024The Problems & Challenges of Kerala Cardamom Farmers Vis-A- Vis the Merchandising Potentials in Market Demand Re- Positioning & Global Branding Of Kerala Cardamom
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Company |
Hindustan Machine Tools (HMT) LTD. |
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Project Title |
Estimation Of Financial Performance & Profitability |
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Company |
Vijaya Bank |
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S/N |
Name of Journal |
Topic |
Vol. |
Page no: |
ISSN |
Month & Year |
Published by |
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1. |
International Journal of Community Development & Management Studies (IJCDMS) |
The emergent global marketing challenges for Kerala cardamom producers vis-à-vis the role of the spices board of India |
1 |
39-62 |
2576- 4306 |
August 2017 |
John Molson School of Business Concordia University |
Author: Elsa Cherian (Sole Author)
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S/ N |
Name of Journal |
Topic |
Vol |
Issue |
Page no: |
ISSN |
Month & Year |
Impact Factor |
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1. |
International Journal of Research in Business Management (IMPACT: IJRBM) |
Consequences of marketing regulatory ecosystem through centralised e-auction system of spice board on Kerala cardamom farming community |
9 |
11 |
1-18 |
2347- 4572
Online 2321- 886X |
Nov 2021 |
6.58 |
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2. |
International Journal of Scientific Development and Research – IJSDR |
Covid-19 lockdown dimensionally & tectonically affecting Indian business, finance, entrepreneurship, interpersonal relationships digital dependence, and human livelihood |
6 |
12 |
128 - 143 |
2455- 2631 |
Dec. 2021 |
4.39 |
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3. |
International Journal of Advanced Research (IJAR) |
The challenges in re- orienting Kerala cardamom farming expertise to augment cardamom merchandising potentials through global market re- positioning and patent-branding |
9 |
11 |
722- 733 |
2320- 5407 |
Nov 2021 |
7.08 |
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4. |
International Journal of Sales & Marketing Management Research and Development (IJSMMRD) |
Innovative techniques in market demand repositioning and streamlining of post- harvest imperatives of cardamom to recapture its lost glory as queen of spices |
12 |
1 |
1-16 |
2249– 6939
ISSN (E): 2249– 8044 |
Jun 2022 |
9.15 |
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5. |
International Journal of Creative Research Thoughts (IJCRT) |
E-Business and E- Commerce in The Indian Context Of Growing Economy and Changing Business Environment |
10 |
8 |
608- 627 |
2320- 2882 |
August 2022 |
7.97 |
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S/ N |
Title of the paper |
Conference Name |
Conference Organizer |
Dates |
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1. |
“The problems & challenges of Kerala cardamom farmers vis-a- vis the merchandising potentials in market demand re-positioning & global branding of Kerala cardamom” |
iMarC III Marketing Transformations: Reimagine, Realign & Rework |
Indian Institute of Management
IIM Shillong |
30th & 31st of January 2024 |
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2. |
“Need For Tectonic Rearrangements In Marketing Strategies Of Kerala Cardamom Export, With Smart Branding Based On Its Medicinal-Curative Properties & Qualitative Superiority” |
ICRMT-2023 International Conference on Re-imagining Marketing with Technology |
Indian Institute of Management
IIM Jammu |
10th -11th February 2023 |
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3. |
Contemporary Issues In Marketing Regulatory Ecosystem Through Centralised E-Auction System Of Spice Board On Kerela Cardamom Farming Community |
CIEMC 2022 “International Conference on contemporary issues in Emerging Markets” |
Indian Institute of Management
IIM Bodhgaya |
27th & 28th October 2022 |
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4. |
“Innovative Techniques In Market Demand Repositioning And Streamlining Of Post-Harvest Imperatives Of Cardamom To Recapture Its Lost Glory As Queen Of Spices” |
iMARC 2021 “Innovations in Contemporary marketing Theory & Practice” International Marketing Conference |
Indian Institute of Management
IIM Shillong |
21st & 22nd April 2021 |
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5. |
“The Challenges In Re-Orienting Kerala Cardamom Farming Expertise To Augment Cardamom Merchandising Potentials Through Global Market Re-Positioning And Patent-Branding” |
CERE 2021 “Conference on Excellence in Research & Education” International Conference |
Indian Institute of Management
IIM Indore |
18th to 20th June 2021 |
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6. |
“Covid-19 Lockdown Dimensionally Affecting Interpersonal Relationships, Concepts And Habits Of Food, Family, Leisure, Livelihood, Entrepreneurship And Digital Dependence” |
“Exploring Collaborative Research Opportunities in Humanities and Social Sciences – Beyond Boundaries” |
National Institute of Technology
NIT Warangal |
8th to 10th January 2021 |